Repurposing content is a great way to maximize the lifespan of your content so that you can reach more people and increase its impact.
Blog posts can be repurposed into several different formats for use on social media platforms, depending on the type of post, length, and other factors. Instead of having to come up with new content for each platform, you can simply take what you have already created and turn it into something new using a different format.
One great thing about posting to social media is that you can quickly repurpose your blog post into a series of posts that you can use over the course of several days or weeks. For example, if your blog post is an in-depth guide to something, break it up into sections and post one section each day with a link to the original post so readers have the incentive to click through.
This type of “recycling” is not only acceptable, but it will benefit your business by giving you more mileage out of the work that you have done.
Repurposing Blog Content for Social Media to Get More Mileage from Your Work
There are several different social media platforms that your target audience may be active on. These include Facebook, Instagram, YouTube, TikTok, Twitter, and LinkedIn. Each platform has its own strengths and weaknesses, but all offer great opportunities for repurposing blog content and getting more mileage out of your work.
You’ll have to do some preliminary research to find out which platforms your people are active on, and once you know this information, you can begin preparing a plan to repurpose the content across each of them.
This allows you to reach a new audience you may not have gotten to expose your brand to on another platform. For example, some people may refuse to get on Instagram and watch Reels, but they are active on TikTok, so that you can repurpose the content on that platform.
Here are some tips on how to repurpose blog content for social media:
Shorten Posts into Quotes or Bullet Points
If your blog post is longer than a few paragraphs, consider breaking it down into shorter, more concise snippets. These can be turned into quotes or bullet points that you can use on social media platforms like Twitter and Instagram. This lets your audience quickly get your message across without reading a lengthy post.
Repackage Content in Different Formats
Depending on the platform, there are different formats that you can try out. On YouTube and TikTok, short videos are great for getting your message across. On LinkedIn, a longer-form article post might be more appropriate.
Experiment with different formats to see which one works best for each platform, and make sure you tailor them to the specific audience that you are targeting. Repurposing blog content in the right format for each platform can help you reach a whole new audience.
Turn It into YouTube Video or Podcast
When you have the blog, you already have the content and the material. All you need to do is take that content and turn it into a video or podcast. This can be done fairly easily with some software and requires no additional work on your part. There are many AI tools that can help create videos from written content with just a few clicks, for example, InVideo.io or Synthesia.io.
The significant advantage of this repurposing is that it allows you to reach an entirely new audience that may not have access to your blog post because of a language barrier or other factors.
Create Visuals with Infographics or Graphics
You can also turn your blog post into an easy-to-understand visual representation of your content. This can be done by creating an infographic or graphic containing your blog post’s key points.
Infographics are especially great for platforms like Instagram and Twitter that rely heavily on visuals. They are also great for getting your message across quickly, as people prefer visuals over text.
Connect with Engaging Calls-to-Action
Once you’ve repurposed the content in a new format and posted it to social media, make sure to include a call-to-action that will encourage your audience to take action. This could be calling them to sign up for a newsletter or visiting your website to learn more about what you have to offer.
It’s important to make sure that whatever call-to-action you use is engaging and offers value to your audience—this will help ensure they are interested in taking the next step.
Repurposing blog content for social media is an effective way of getting more mileage from your work and reaching a wider audience. By leveraging different formats, you can quickly create new posts that are tailored to each platform’s strengths and reach new people who may not have access to your original content.
With some experimentation and the right call-to-action, you can ensure your repurposed content resonates with your audience and gets them to take action. So get out there and start repurposing your blog content for social media!